Solution
Be the answer, wherever buyers ask
Your buyers research in multiple ways. Some start with Google. Others ask ChatGPT or Perplexity directly. Most use several. For complex offerings this matters double - AI assistants now summarise your category to your buyers before you ever meet them. GEO optimises for the full spectrum, human-led and AI-assisted.
One strategy, every channel
1. Traditional SEO
Keyword strategy, technical SEO, backlinks and rankings. Still essential for visibility - Google has not gone anywhere.
2. Answer engines (AEO)
Optimise for engines like Perplexity and SearchGPT that give direct answers with citations - so the citation is you.
3. Generative engines (GEO)
Structure content so ChatGPT, Claude and Gemini cite and recommend you during conversational research - the phase before the shortlist exists.
Earlier
present during initial research, not after shortlists
Cited
when buyers ask AI about your category
Both
Google rankings kept while new channels grow
One
integrated strategy across all search
Sharper when they share one brain
Every solution on this page gets better connected to the others - signals feed the brain, the brain informs the outreach, the integrations carry the data. Start anywhere; they compound together.